The global digital out of home market is segmented into product type such as billboard, transit, street furniture and others. Among these segments, billboard is expected to grow at highest CAGR in overall global digital out of home market during the forecast period. Factor such as increasing usage of digital billboards as compared to the traditional billboards is believed to impetus the growth of the billboard segment over the forecast period.
Global digital out of home market is expected to flourish at a significant CAGR over the forecast period. Factor such as rapid digitization in the developed region is anticipated to drive the growth of the global digital out of home market over the forecast period. Moreover, rising in adoption of online advertising is expected to increase the overall market of digital out of home over the forecast period i.e. 2018-2027.
North America dominated the overall digital out of home market and is expected to continue its control over the forecast period. Further, increasing spending on sales & marketing and preference towards digitization is expected to accelerate the growth of the market in the upcoming years which in turn is likely to propel the demand for digital out of home. Furthermore, Asia-Pacific digital out of home market is anticipated to witness robust growth during the forecast period. Increasing government investment on digitization and rise in GDP in the region is anticipated to positively impact the growth of the global digital out of home in Asia-Pacific.
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Reduction in Cost of Digital Screen
Factor such as decrease in LED & LCD display technology is anticipated to robust the growth of the global digital out of home market over the forecast period. Factor such as cost-effectiveness, attainment of large audiences and development of programmatic marketplace is expected to drive the overall market of digital out of home over the forecast period.
Decrease in Demand of Traditional Billboard
Due to decrease in demand over the traditional billboard and increase in digitization is expected to increase the growth of global digital out of home market. Further, government initiatives over digital advertisement are anticipated to increase the growth of global digital out of home market.
However, volatile cost of digital out of home advertising is likely to limit the growth of global digital out of home market over the forecast period.
The report titled “Digital out of home Market: Global Demand Analysis & Opportunity Outlook 2027” delivers detailed overview of the global digital out of home market in terms of market segmentation by product type, by end user and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
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This report also provides the existing competitive scenario of some of the key players of the global digital out of home market which includes company profiling of JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Oohmedia Ltd., Broadsign International LLC, Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System and Deepsky Corporation Ltd. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global digital out of home market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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